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Charlevoix Company a Finalist for the 2015 Video Marketing Awards



Charlevoix, Michigan - Cutting edge video marketing probably isn't the first thing that comes to mind when you think of Northern Michigan business. But one Northern Michigan company has been focusing on video this year, and the hard work has payed off. Redi-Rock International was in the running for the 2015 Video Marketing Awards, presented Wednesday, Oct. 7 in San Francisco.

The Video Marketing Awards are an annual honoring of the companies that are using video to propel their companies forward. The awards were announced at the Space Camp Video Marketing Summit.

Redi-Rock International is based in Charlevoix and has been dabbling in video marketing since 2010, but really started focusing on video in 2014. With the hire of a dedicated video marketing specialist, Redi-Rock has put out 12 new videos this year, including an installation video, multiple product videos, and several case study videos.

Mattie Ozment - RRI Video Marketing Specialist in action!

"Video is crucial to reaching our customers. People love watching videos, and if you can make them engaging and a little bit quirky, it's even better," said Lindsey Manthei O'Connor, marketing manager at Redi-Rock. "We've seen real sales results with our video efforts - the phone actually rings and people want to buy based on what they're seeing in the videos. We're really honored to be in the running for this award along with companies like Sales Force and LinkedIn."

Redi-Rock is a small business in Charlevoix that launched in 2000. The company manufactures forming equipment to make massive, 1 ton concrete retaining wall blocks. The company then licenses the forming equipment to manufacturers around the world; currently there are 130 manufacturers across the US, Canada, England, Ireland, Spain, Norway, Russia, South Korea, and New Zealand. Redi-Rock retaining wall products are also available locally at MDC Contracting; you can find Redi-Rock walls all over Northern Michigan. Several notable walls can be found in the Grain Train in Petoskey, at Meijer in Petoskey, and at Michigan Beach in Charlevoix.

Charlevoix resident and Redi-Rock video marketing specialist, Matilyn Ozment, traveled to San Francisco this week to attend the award ceremony. Redi-Rock was chosen as a top-three finalist in the "Breakout Video Marketer" award category.

Click here for more information on the Video Marketing Awards.

Watch the video below for a great example of why Redi-Rock was chosen as a finalist for the Video Marketing Awards!

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