Redi-Rock Marketing Quick Start Guide:
9 Steps To Launch Redi-Rock In Your Market
Use this step-by-step checklist to build your local Redi-Rock marketing program. These proven resources and best practices will help you launch faster, promote more effectively, and support long-term growth.
Note: You’ll need to log in to the Redi-Rock Producer Secure site to view these resources. Request access by emailing marketing@asterbrands.com!
- - - - PREPARE YOUR FOUNDATION: - - - -
1. Schedule Your Marketing Kickoff Meeting
Meet with the Redi-Rock marketing team to review launch goals, marketing best practices, and available resources. This introductory call will help your team start with a clear plan.
2. Define Your Strategy
Use the One Page Marketing Plan to define your goals, audiences, and marketing priorities. Complete it on your own and review it together with the Redi-Rock team.
3. Review Marketing Resources
Tons of content is available to help you market Redi-Rock. Explore logos, brand guidelines, videos, photos, website best practices, and social media resources designed to help you market Redi-Rock effectively.
- - - - BUILD YOUR MARKETING STRUCTURE: - - - -
4. Add Redi-Rock To Your Website
Your website is one of the most important tools for promoting Redi-Rock locally. Use these website best practices and ready-to-use resources to build strong web content.
5. Establish / Update Social Media Accounts
Social media can be a cost-effective and impactful way to educate engineers and contractors about Redi-Rock solutions. Use these resources to optimize your profiles and improve your content strategy.
6. Customize and Order Literature
Provide your sales team with professionally branded literature and brochures. Order editable literature through our literature portal, or contact marketing@asterbrands.com for InDesign files.
- - - - START PROMOTING REDI-ROCK: - - - -
7. Capture Project Photos and Videos
High-quality project photos help showcase your work and build credibility in your market. Regularly sharing local project content can strengthen partnerships and increase awareness of Redi-Rock solutions.
8. Promote Your Solutions
Social media is the most obvious channel for promotion, but it’s only one part of an effective marketing ecosystem! Marketing performs best when multiple channels work together to promote Redi-Rock solutions in your market. If you’d like help building your promotion plan, let's talk!
9. Get to Know the Knowledge Hub
The Redi-Rock Knowledge Hub provides project content, industry blogs, and more that you can leverage to support sales and project success. Learn how you can use it to create content that educates customers, strengthens conversations, and builds early market confidence.